Management Team

Please feel free to contact one of our management team members to learn more about New York Life.




Maram K. Alaiwat, M.A.



Maram Alaiwat has been an Agent and Registered Representative with New York Life since 2012. During her first 18 months with New York Life, Maram achieved both President's Council and Million Dollar Round Table* membership for 2013, and over a dozen awards including Life Case Rate Leader Award, Life Stars Individual Life Award, Career Life Producer Award, LIMRA Award for Largest Life Insurance Face Amount, Rookie of the Year and New Associate of the Year Awards, the Life Foundation Award, Greater San Francisco General Office MVP of the Year (Life Sales) Award, Cultural Market Awards, and the Greater San Francisco General Office Agency Builder of the Year Award for 2015.  Also during her time with New York Life's Greater San Francisco office, Maram was continuously appointed as part of the office's Leadership Team and was a mentor to her fellow new org agents. Maram used her training and certification in “Conflict Resolution” (by the State of California) to help mitigate challenging situations in a large office environment. Her peers elected her to serve as a member of the San Francisco General Office's Agent Advisory Board for three years in a row to represent their interests to management, and she remained on the Board throughout her time in San Francisco.

Maram relocated to the Greater Detroit General Office in July 2016. During her few short months in Detroit, Maram has achieved a “Triple Crown Award” for life production and was awarded Agent of the Year for 2016. Her new role in management is now focusing on helping new agents in Michigan achieve their career goals and enhancing client service and best practices in the Greater Detroit General Office.

Maram Alaiwat has a bachelor's degree in Health Services Administration from Florida Atlantic University in Boca Raton, Florida and a Masters Degree in Collaborative Educational Leadership from Fielding Graduate University in Santa Barbara, California. In addition, Ms. Alaiwat has completed doctoral level coursework (PhD and EdD) in “organizational development and behavior”, “corporate ethics”, “structural inequality and the wealth gap” and “systems thinking”.

Maram currently resides in Riverview, Michigan and also maintains a home in the Bay Area. She enjoys spending time with her three sons and two horses, Abby and Sky, who she donates to an after school program in Woodside, CA to help children with special needs. 

*The Million Dollar Round Table (MDRT), the Premier Association of Financial Professionals, is recognized globally as the standard of excellence for life insurance sales performance in the insurance and financial services industry.



Linda CrumbleyLinda R. Crumbley

Sales Development Manager


Linda began her career with New York Life in the Huntsville General Office as an agent. She earned her FINRA Series 6 & 63 registrations and continued her career as a Financial Professional for 7 years.  Fueled with the desire to help people and the love of teaching she accepted the offer into Management and in June 2014 moved to Michigan to join the Greater Detroit general office as the Sales Development Manager. 

Prior to joining New York Life she pursued her love of biology and nutrition graduating from Mississippi State University with a Bachelor of Science Degree in Nutrition. She was accepted into a 15 month internship in Salt Lake City, Utah and upon graduation qualified to take the National RD exam.

She enjoyed a career as a Registered Dietitian for 30 years specializing in trauma and working in critical care units around the United States, finally joining ARAMARK Corporation where she held a corporate management position for 10 years finishing out her dietetic career. She currently resides in Berkley, MI with her dog Sparky and two cats, Grace Marie and Jinx.




Eric Deems AAMS®

Senior Associate Director

Agency Standards




Eric is a Senior Associate, Director of Agency Standards and provides field operations and supervision support to the Michigan based field offices of New York Life. 


Eric was born and raised in Grand Rapids, Michigan and has worked in finance for the past 7 years including roles in both supervision and wealth management.  Eric is a graduate of Aquinas College  with a focus in business administration.  He is a veteran of the United States Army, including one tour of duty in Baghdad, Iraq.  Eric enjoys spending time with his wife, Lisa, traveling the world, and working on his motorcycle.




Shelley Conroy

Service Leader   




Shelley came to New York Life in the Boston General Office from Aviva   Life Insurance Company in July 2008.  She was appointed as an Office Coordinator and quickly became a valuable member of the 2nd Line Management Team.  Prior to coming to New York Life, she had spent her 22 year career in the Insurance Industry working in the fields of new business, billing, policy owner services and claims.  Shelley has a degree from Northern Maine Technical College in Presque Isle, Maine and earned the FLMI, ACS, ARA, AIAA, AIRC, HIA and ALHC designations.  Shelley and her husband Michael currently reside in Greater Detroit area.



In order to better service our clients in a broad yet well-defined capacity, New York Life agents have exclusive access to additional resources and support from specialists at the Corporate level, including product specialists and the professionals who make up the Advanced Planning Group, a premier planning team at New York Life with credentials in tax and estate law, accounting, advanced planning and insurance concepts. These resources bring a wealth of experience, value and insight to your particular situation to assist you with your business and estate planning needs.

Neither New York Life Insurance Company, its employees or its agents, provide tax, legal or accouting advice.